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Jovi Fashion


Sheer, Delicate and Lightweight - this collection is hand embroidered and hand blocked. Fancy tassels, fashionable danglers and excellent needlework from leftover fabrics signifies the zero waste approach we have.

Mulmul fabric, Fabric It is absolute, delicate, soft, and lightweight and often referred to as the wonder gossamer or woven wind. Historically, this fabric was exclusive to Indian royalty only which today has gained popularity all over the globe.

Mulmul clothing cotton is the finest cotton variety generally grown in the northern region of India. It is Very Soft, fluffy and of good texture, it makes cotton fabrics strength airy, transparent, light, and extremely comfortable. Mulmul cotton Fabric is a versatile, multi-purpose cloth used in dressmaking, furniture polishing, theatre sets, and even medicine. It is a healthy, organic fabric and can be put to good use around the home without spreading chemical remnant and, most importantly it is reusable and stops the waste cycle. It’s widely popular among Indian women today because it is a lightweight, super-soft, and breathable cotton fabric that is great for summer, particularly Indian summers since it readily absorbs moisture and keeps the wearer cool.

Tuesday Treat! Its all about Tuesday delights! Flat 10% Off. use Code- JOVI10, The most loved "Shahi Tukda" collection from JOVI

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