“ The joy of being a parent. Kiddie snuggles, belly laughs, and memories of their fun-filled playtime. Kids bring that missing liveliness in our life, through their magic as my niece, 'Jiyara' brings into my life. Jiyara inspires me to bring something that adds extra cheer to a kid's life. JOVI Fashion is launching its new collection dedicated to all you lovely dolls. So Mummy be ready as there is nothing better than online shopping in your PJs with a cup of tea when your barbie dolls are napping. ”