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Moh Moh Ke Dhaagey

Emotionally powerful and critically important, the siblings are a child’s first playmate and an adult’s oldest friend. When they're not snatching your ice cream or hogging your parents' attention, having a brother or sister can actually make you happier and healthier. Be someone’s Shoulder on bad days, Smile on good days and Sponge cake on average days - Celebrate the festival of love, care and protection with JOVI by breaking stereotypes. Celebrate sisterhood, say thanks to the person who took care of you emotionally and embrace the ones who loved you like family. This August, let the sisters take the centre stage. Strengthen your precious bond of love with these dresses made of dulaar ke dhaagey. Inspired by the radiance of this pure relationship, this collection is sure to make your sisters smile. JOVI - Worth The Difference!

Friday Feeling! That sweet sweet feeling when you get the flat 10% off sitewide. Use code: JOVI10

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