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Jovi Fashion

JOVI™ is a global station that values the art, embraces the efforts, and delights in style, fashion and sustainability. A space of awareness that allows you to self- reflect so you can pursue a life of purpose. Handmade in Jaipur the “east-central part of Rajasthan” in India, our designs are driven by our curiosity, creativity and courage.


Upholding the skills and expertise of Indian hand prints, hand work and hand crafts; JOVI, in a word, is power.

Founded and led by Jyoti Narayan
(She studied anatomy, she studied plants, she studied computers, she did IT. She was incomplete. She started JOVI and she is happy again.)

With the added direction ofVinod Deg
(He is the one who made the start-up possible.)

A very cool content team Vishu, Surbhi, Pradeep, Dhanushi

A powerful production team Udita, Jyotika, Anil, Baney, Indrakala, Mamta, Rizwan, Meenakshi, Dilip

The techies who never fail Shubham, Sajid, Manoj, Irshad, Javed

Hand-in-hand operations team Kiran, Vishu

Write us

For any collaboration, commission, promotion, projects, comments or just Hello – jo@jovifashion.com

For any enquiry about any product information or shopping experience – feedback@jovifashion.com

Thursday Vibes! This festive season, these fresh new outfits that reflect the hues of colourful desi desserts!Use code - DIWALI0 for Flat 10% off sitewide.

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