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Embrace Slow Fashion For More Sustainable Future

Just imagine you live in a world where your love for your earth and fashion living in entirety it is just a conscious juxtaposition. To that dreamy reality, slow fashion brings us closer to it, where the rapid consumerism frenzy gives way to the deliberate, sluggish movement of ethical fashion. A world where our values speak with our style of fashion. In reality, the fashion industry possesses an unfathomable ability to influence our ideals and goals.  The clothes we choose to wear have a lasting effect on the environment in a world where aesthetics and beauty frequently take precedence over ecological impact.

Quality over Quantity – The positive impact on Community

In recent years, the fashion industry has evolved a lot and is been witnessed a shift towards ethical and sustainable clothing. Two terms that have been famous among businesses and consumers during these years are slow fashion and fast fashion.

Let’s know about these two terms briefly, it is essential to know about these terms before investing in them and which is better for you. These two terms are way more different from each other, their manufacturing and production method are way more different from each other. In this article, we will explore the benefits of investing in both slow and fast fashion.

A sustainable approach to Fashion – Slow Fashion

Let’s know about sustainable fashion, what exactly a slow fashion is?  A fashion that are last longer and focuses on durability, ethical practice, and quality. The garments that have been produced through sustainable fashion are designed to stay for a longer period and are made from sustainable materials that are not harmful to the environment or eco-friendly. Slow fashion also promotes fair labor practices and supports local artisans and manufacturers. It is not produced in bulk and the raw material has been sourced locally. Every time the product is hand-tailored, the quality of the product is checked during the whole process. It emphasizes more on quality rather than quantity.

Benefits of Investing in Slow Fashion 

The benefit of investing in sustainable fashion is that it promotes fair labor practices. The slow fashion companies mostly worked with local artisans and manufacturer’s fair wages were provided to them. This not only helps to support the local economy but also ensures that the garments are made with care and attention to detail.

Slow fashion can be seen in the form of these garments are often made from sustainable materials such as organic mulmul, cotton, and silk, and are hand-embroidered or printed using traditional techniques. By investing in slow-fashion Indian ethnic wear and dresses, consumers can support local artisans and promote sustainable practices.

If we go through some health benefits we get to know that fast fashion used mostly synthetic material that is quite harmful to the environment and the health of humans. Into the air, these toxins released are quite harmful to the human skin and lead to many health issues. On the other hand, if we look to slow fashion, in this natural materials are mostly used such as mulmul, cotton, silk, etc. which are eco-friendly.

Let's see the creative benefit of slow fashion boost individuality and creativity. By investing in clothing that is made to last, people can build a wardrobe that reflects their style and values. Slow fashion also often emphasizes unique and unconventional designs, which can inspire people to be more creative in their clothing choices.

Fast Fashion - Quantity over Quality 

So, fast fashion is the opposite of slow fashion, as slow fashion focus on quality over quantity, but on the other hand, fast fashion focuses on quantity over quality. It refers to a business model where much different fashion merges and are bought into one single market as soon as possible. So all this collection should be based on the latest trend, incite with the latest fashion with designers and celebrities. These fashions by designers and celebrities were imitated in a short time with low quality and at less prices. Fast fashion production involves a high degree of waste, pollution, and exploitation of natural resources, and often relies on cheap labor in developing countries.


Fast fashion can be seen in the form of mass-produced Indian ethnic wear like mulmul salwar suits and dresses. These garments are often made from synthetic materials and are machine-printed or embroidered, rather than handcrafted. While in this fashion Indian ethnic wear is affordable and offers a wide variety of styles, it does not support local artisans or promote sustainable practices.

Slow Fashion V/s Fast fashion 

Slow Fashion V/s Fast fashion

These are two opposing approaches to the creation and consumption of clothing. Fast fashion is distinguished by its rapid turnover, cheap prices, and emphasis on trendy styles. It depends on low-cost labor and materials, resulting in low-quality products that quickly go out of style and are frequently discarded after a few wears. Slow fashion, on the other hand, emphasizes ethical and sustainable manufacturing methods, high-quality materials, and timeless patterns that can be worn for years. It encourages consumers to invest in fewer, higher-quality items that will last longer and have a lower environmental impact to reduce waste and promote conscious consumption.

Why choose slow fashion over Fast Fashion? 

Investing in slow and fast fashion both have their own benefits and drawbacks. Slow fashion promotes sustainable and ethical practices, supports local artisans, and reduces the environmental impact of the fashion industry. Fast fashion, on the other hand, a wider variety of styles and trends. Slow fashion can be seen in the form of handcrafted Indian ethnic wear and dresses, while fast fashion can be seen in the form of mass-produced garments made from synthetic materials. Ultimately, the choice between slow and fast fashion depends on individual preferences and values. However, by supporting sustainable and ethical practices, consumers can contribute to a more sustainable and fair fashion industry.

An Authentic place that reflects Slow Fashion 

JOVI fashion is an authentic place that offers women’s wear. From cotton dresses to salwar suits, co-rd. sets to Anarkali's suit. They offer the best quality product and that is what makes them unique from other. Not only their designs and thoughts but also their manufacturing and production reflect slow fashion such as their choices of fabric, fair wages to workers, local production, and ethical practices. Their amazing Indian ethnic wear and dresses for women are durable and timeless, reducing waste and minimizing environmental impact. Not only has this they also offer Kids wear for girls The Jiyara collection. Investing in slow fashion with JOVI fashions.


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