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Jovi Fashion

Sartorial choices - Ramzan edit

Ramzan aaya, roza rakho jee! Besides being a great time for spiritual rejuvenation, Ramzan also brings families closer to each other at sehris and iftars and this blissful togetherness lasts till Eid. Although many of us will be celebrating Ramzan at home, who says it can’t be done fashionably? Sartorial choices remain modest but with undertones of trends and interestingly, we’ve identified some shopping behaviors in our friends and customer circle and present to you 5 looks for each:

An outfit to simply welcome Ramzan

You always save up for the “Ramzan Mubarak” outfit simply because you love breaking your first fast looking pretty, smelling nice and offering supplications with your style game on point. You need an outfit that is pretty, pristine and versatile…

If this is YOU, we suggest the short kurta and shalwar suits from the “BasantahCollection

 

A gift for a friend!

She’s been your rock throughout childhood but lately, the world has come between the two of you! People are questioning how come she is a Hindu but your best friend? You’re thinking it’s time to let go of these obsolete notions and pour your heart out to her. Ramzan is here and she just gave you glad tidings of it! You’re looking for a present that will remind her of the school play where she humorously played your mother….

If this is YOU, we suggest the Kaftan from the “GulabiCollection

 

An outfit for Iftar (zoom) party

The recent spike in Covid has dimmed your Ramzan spirits but you still muster up the drive to arrange an iftar zoom party: you plan to make food, send it to your loved ones and ask everyone to come together on zoom to break the fast! You need an outfit that will pop on the screen without being too OTT…

If this is YOU, we suggest the red gathered sleeves kurta with pants suit from the “BindiCollection

 

An outfit for Jummah-tul-Wida

Last Friday’s of Ramzan are really special and nostalgic for you! This is why you always put on new clothes, offer prayers with Ammi, send doodh jalebi to the neighborhood mosque and encourage everyone in the family to dress up for iftar that day! You need an outfit that is comfortable but cheerful- you want to get over your Ramzan blues!

If this is YOU, we suggest the V-Neck Anarkali suit from the “BaiguniCollection

 

An outfit for Chaand raat

Friends/family will be over and everyone will flaunt their henna skills. There is great risk of getting it smeared all over your clothes but you still want to look like the life of the party! You want a no fuss, yet statement look that can double as a dholki look for a best friend’s dholki later in the year….

If this is YOU, we suggest silk straight kurta & Afghani pants suit from the “ParvCollection

 

 

 

 

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