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Festivals and celebrations have their own charm and trendy ethnic wear only add to their vivacity. I believe that the COVID-19 pandemic shouldn’t dampen our spirits or restrict us from diving into these festivities but, it definitely calls for ‘Sustainable Fashion’. So, confused about what to wear? Well, don’t be! I’ve got your back with this Raksha Bandhan Dress-up guide for 2020. We, at JOVI, are proud to announce our new range, ‘SHARBATI- the pink glaze’ and ‘BAIGUNI- the purple edit that boasts viable, practical, and elegant fashion.

A Versatile Wardrobe for Modern Indian Women in Graceful Simpleness

I believe in investing in staple pieces that can be used time and again, on different occasions. With celebrations being intimate, I have curated this new range that is lightweight, comfortable, and a style statement. I’m sure all of us would agree when I say that a modern Indian woman wears many hats and here I am, paying my respects to all those roles. Thus, I bring to you sartorial options, fit for a close-knit pooja ceremony, work-from-home setting, or even your office.

As opposed to our bulky, festive ethnic pieces with exaggerated fabric and heavily-embellished designs that have our hearts at first glance but eventually exasperate us as soon we get into them, my new range is a breath of fresh air that we all need during these pandemic times. Let us give those heavy pieces a respite as we no longer need them to weigh us down. After all, no one should have the audacity to make a woman feel low! The pandemic parties call for light, bright, and fine picks that can be styled in numerous ways and also, don’t burn a hole in our pockets! Give a girl an ethnic wear piece and the first thing she’d do is 'will’.

Summer Style: Flowy Dresses and Handmade Beauty

Let’s be real, flowy graceful dresses and soothing, hassle-free silhouettes are all that we need on a hot, sunny day. We work hard at home and in offices; thus, deserve to bask in the glory of summers. I suggest opting for lighter colors like lavender and blush as they keep us easy-breezy and cool as a cucumber.

An Indian woman is just like ‘Mulmul’- delicate and elegant by facade but, resilient and potent at heart. We have the best eye for precision and detail and thus, should opt for pieces that exude craftsmanship, like hand embroidery. Ladies, aren’t we all super-desi when it comes to our suits and ethnic wear? Of course, we are! No one can pull off the hand-curated Rajasthan motifs and patterns of the Hand Block printing better than us. You know, it has rightly been said that. “Give the woman the perfect outfit and she can change the world”.

As we combat this widespread disease, everything in our lives is now topsy-turvy. Everything has taken a 360-degree spin, including the way we celebrate festivals and revel in social gatherings. At JOVI, we promote sustainable and eco-friendly fashion because that is the need of the hour. Let us find solace, wrapped in beautiful, fine fabrics.  Let’s bring in the ethnic spin that is practical, elegant, and sustainably stunning. 

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