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Rakhi festival: History, Rituals and Customs Unveiled

In India, numerous festivals are celebrated around the year. Rakshabandhan is one of them. it is on the 30th of August in 2023 and is also called Saluno, Salono, Rakri, and Rakhi. Though mostly celebrated in North India, it is a Hindu Rakshabandhan is honored throughout the country. Among many chronicles of it, the one related to Hindu mythology is considered the oldest. In Mahabharata, we comprehend an incident where Lord Krishna's wounded wrist is secured by Draupadi as she tears a piece from her clothing and ties it to his injury to stop the bleeding.

In another tale, there is a significant connection between Mahabali, the powerful king, and Goddess Lakshmi. In this story, Goddess Lakshmi tied a sacred thread, known as a rakhi, around the wrist of Mahabali, seeking his protection and blessings for the safe return of her husband, Lord Vishnu, to their divine abode, Vaikuntham.

Here we perceive a deep sense of concern and care, an initiative for the security that a human provides for another. As 'Raksha' indicates protection, we get a clear knowledge of the significance of the ritual of tying a rakhi on a person's wrist. This gesture denotes that we express the same feeling of concern to secure that person; it implies how much we care for another human being, though he or she may not be related to us by blood or in a communal way.

The Bond of Love and Affection 

It is a significant festival that commemorates the bond of love and affection shared between siblings. The festival's name itself, which translates to "bonds of protection," highlights its purpose. During Raksha Bandhan, sisters tie a sacred thread called a rakhi around their brothers' wrists, symbolizing their prayers for their brothers' well-being and happiness. In return, the brothers promise to protect and honor their sisters throughout their lives. This joyous occasion is celebrated with prayers, sweets, and the participation of the entire extended family, fostering a sense of togetherness and enjoyment.


Over the years, the way we celebrate Rakhi has evolved. Previously, the focus was primarily on following traditional customs, with traditional sweets and food playing a significant role in the festivities. However, in recent times, modern ideas of celebration have emerged, incorporating elements or various different gifts like Special Rakhi outfits 2023 , box of chocolates into the festivities, reflecting changing preferences and embracing new forms of celebration.

Known as Rakhi Purnima 

Raksha Bandhan is also known as Rakhi Purnima, celebrated in Shravana month during full moon day or Purnima day. As per the Georgian calendar, it falls in the month of August every year. Read on to know the Rakhi 2023 date, timing, and how to celebrate. The day is celebrated all across the country, and also in Nepal. According to legends, the origin of Raksha Bandhan can be traced back to the day Lord Krishna was flying a kite and cutting his finger. 

Lumba Rakhi – The Rajasthan Rakhi 

The lumba rakhi holds a significant meaning within the broader concept of Raksha Bandhan as it is intended for the Bhabhi than the Bhai or bhaiya. This tradition originated in the Marwari community of Rajasthan. Tying the lumba rakhi to the sister-in-law symbolizes the sister's acceptance of her into the family, strengthening their relationship. It also signifies that the sister-in-law is committed to supporting her husband in protecting his sister. The lumba rakhi differs from the traditional rakhi in its elongated shape, vibrant colors, and decorative elements. It is designed to hang gracefully from the Bhabhi’s bangle, with the preferred method being to attach it to the wrist adornment.

A Festive That Unites Different Communities 

More than a ritual, the Rakhi festival is celebrated to unite different communities and cultures. Its purpose is to establish a universal brotherhood among people. The great Nobel laureate Rabindranath Tagore revived this ritual to justify the same reason. Primarily, he urged the two communities of Hindus and Muslims to acclaim or celebrate Rakshabandhan broadly and publicly; it is a brotherly gesture of resolving all disputes and differences and unity together. A great share of the poems and other writings of Tagore spreads the message of unity, where one community bonds with another through celebrating Rakshabandhan as it symbolizes making a promise to stand by the one whom we want to protect. It could be our siblings, related ones, or a person belonging to a different community.

How should one Celebrate Raksha Bandhan? 

During this festival, sisters traditionally apply tilak on their brothers' foreheads, tie a sacred thread called Rakhi around their bhai’s kalai perform aarti, and pray for their brothers' good health and long life. To express their love and sublime sentiments, sisters also tie a Rakhi on the Tulsi plant and another Rakhi on the peepal tree, seeking protection for nature. In return, brothers offer gifts to their sisters and vow to take care of them. Nowadays there are too many things that you can gift your sister on the 2023 Rakhi festive such as special dresses for Raksha Bandhan or a suit set from JOVI fashion Exquisite pieces for the festive include amazing hue Anarkali suit sets and sharara sets by gifting these amazing Rakshabandhan outfit bring smile on your sisters face with us. 

Visit for shop- Rakhi Outfits

Indian Ethnic Outfits for Rakhi 2023 - JOVI Fashion

It is basically known for its style and elegance and embraces the rich tradition of the Rakhi festival. In this customary ritual, a sister lovingly ties a sacred rakhi on her brother's wrist, symbolizing his unwavering protection against all adversities. The younger sibling seeks blessings from the elder, strengthening their bond. This celebration goes beyond siblings, as people joyously share this tradition with loved ones, extending their warmth to the underappreciated protectors of society. Doctors, police, and other guardians are also acknowledged and honored, recognizing the security they provide. The Rakhi festival transcends mere social gatherings; it is a remarkable occasion that celebrates the deep affection, care, and respect shared among siblings, friends, and even diverse communities. JOVI Fashion complements this festive spirit with exquisite rakhi gift cards, making the occasion even more memorable.

Rakhi Festival -  Frequently Asked Questions

What is Rakhi Festival and Why is it Celebrated?

Rakhi is a Hindu festival that celebrates the bond between brothers and sisters. It involves the sister tying a protective thread (rakhi) on her brother's wrist, and the brother offering gifts and promises of protection in return.

When is Rakhsha Bandhan celebrated in 2023?

In 2023, Raksha Bandhan will be celebrated on 30th August.

What is the best time to tie rakhi?

The best time to tie the rakhi is during the auspicious hours of the day, which is usually in the morning or early afternoon.

What are The Gifts Ideas for Sister on This Rakhi?

Some gift ideas for sisters on Rakhi include personalized items, jewelry, clothing, accessories, or thoughtful items based on their interests or hobbies, you can also gift them a Rakhi gift card by JOVI fashion by which they can shop for them.

What is The Story Behind The Raksha Bandhan Festival?

The story behind Raksha Bandhan revolves around the Hindu mythology of the bond between Lord Krishna and Draupadi. When Draupadi tore her saree to bandage Krishna's wounded hand, he vowed to protect her, and thus the tradition of rakhi tying began.

From where you can buy an Exquisite Rakhi Outfit online?

Exquisite rakhi outfits can be purchased online from various e-commerce platforms and websites and JOVI fashion is one of them specializing in ethnic wear or festive clothing. you can purchase your favorite outfit by visiting our website

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