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Craft in spotlight: Block-printing!

Picture this: A delicate thud making a quiet, restorative beat as a wooden square, plunged in lively tones musically hits the fabric spread out on the table. This is what the enthralling sorcery of block printing looks like!

Initially tracing all the way back to China, block-prints gained popularity in the subcontinent along the banks of the mighty Ganga. For quite a long time, this printing technique was desired all through the world, where square printed materials were sent out from the district to the far and center east, Africa, and Europe.

Block prints transcend time and are a summer favorite because they make you stand out from the “market” prints, have a crafty feel, and the best part: you’re giving back to the artisan community and also keeping this craft alive! OFCOURSE, we love this craft and OFCOURSE we have lots of such beauties in stock that you can shop away online right away. Here are our 5 picks:

The Baiguni suit

Who doesn’t love an overdose of gulab? Presenting a straight kurta generously adorned with gulab block print and detailed with gota, paired with gathered pants and accompanied with a beautiful dupatta.

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La mode co-ords


Block-print lends this otherwise Western look a ravishing desi twist! A sultry halter neck top and gathered layered pants make it the IT outfit for your next staycation.

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Graceful Dignity Suit

This princess-cut kurta is detailed with sequence work, the sleeves have a border enhanced with piping and sequins and it has pockets on both sides. What gives it the oomph is the block-printed dupatta interspersed with the Mughal motif detailed with gota.

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Racy Outlays co-ords

Slinky Cento Set

A charming set of crop tops and skirts that makes you twirl at first sight! The biased cut skirt has detailed pockets on both sides and trendy tassels as well as a delicate spray of block print, lending it ethnic vibes!

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Customary vision co-ords

Customary Vision Co-Ord Set - JOVI Fashion

The co-ords of Indigo Dreams: block-printed, navy blue pants paired with a white crop top and you’re ready for Santorini!

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Monday Mood These selected versatile articles are never going to disappoint you. Use code: JOVI10 for flat 10% off sitewide

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