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5 JOVI Outfits as free-spirited as kites

For children- and perhaps for some of us adults too – kite flying is a truly endearing activity. Watching colorful spectacles dancing about in the sky against the backdrop of chants, rooting, and hooting, ahh… the start of the year always kept us waiting for spring festivities to kick in. Makar Sankranti is here yet again and as we proceed with zeal and zest- as well as caution- to celebrate it to the fullest, our sartorial choices have taken a flight for flared Jovi silhouettes! Presenting 5 styles that are festive, comfortable, and versatile and of course, out there just like kites, all available online new arrivals.

Pinkie baaji


Bright rani color with a dash of embellishments juxtaposed with bright florals is the way to go for this Azalea Anarkali frock suit set. After all, an eye-catching frock is the coolest and chicest way to feel put together while putting in a minimal amount of effort.

Style tip: Feel free to wear the dupatta with other ensembles too.

Shop this classic look online for INR 5,800 here.

Print pari


If you’re forever siding with the floral camp, then this fresh, Light sea green sharara print-on-print look will surely mesmerize you and turn heads! This cotton ensemble features traditional boot is hand-block printed and accentuated with gota detailing.

Style tip: All three pieces work equally well autonomously as well as collectively.

Shop this statement online for INR 4,300 here.


Pastel Pyaar


Pastels are always a no-brainer when it comes to festive looks but it’s indeed a bonus if our outfit is comfortable and elegant, in equal measure. This Silk Frill Top and Flared Palazzo set, interspersed with gota, from the “Parv” collection offers this balance.

Style tip: Go all out with accessories for oomph!

Shop this statement online for INR 4,700 here.

Kaftan kahani


A relaxed fit + soothing hue + monotone + intricate embroidery = everyday wear outfit that can double as work or lunch wear!  This mulmul, flamingo pink Kaftan Style Set is a minimalist girl’s dream. Better live it…

Style tip: Pair this kurta with a pair of jeans for a fusion touch!

Shop this sublime look online for INR 3,800 here.


Tulip statement

The trusted yet off-beat design elements in this Tulip Kurta Pant ensemble come together in harmony to create a look that can be dressed up or down, made modern or traditional, and in both cases, your own!

Style tip: Wear flats and resort to an updo to balance the flounce.

Shop this desi chic look online for INR 2,900 here.


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