Mother's Day Presents with an Indian Ethnic Twist

This Mother's Day, give the gift of stylish Indian attire, celebrating her uniqueness and elegance. Let her feel cherish...continue reading

From Cocoons to Tycoons Organza - A sheer Fabric

A fabric that lies in our budget, helps us get a stunning look and is completely comfortable while donned. Organza is al...continue reading

Ishq Ka rang Safed - A -Whole New Collection White Tales

‘Sab safed hi to hai’, you must have heard these words from someone while buying multiple white dresses. But do you reme...continue reading

Everything About AnarKali Kurta

Are you the one who wants to know about Anarkali Kurtas but always ends up with mixed information? Do you also want to k...continue reading

Navratri ke 9 Rang, JOVI ke Sang!

केम छो! मजा मा? नवरात्री का त्यौहार फिर से आ गया, तैयारी हुई? नहीं? क्या बचा? ढोल, नगाड़े, डांडिया या कपड़े! गुजराती लोक...continue reading

Adapting Your Dresses to Natures Changing Mood

Embracing the monsoon vibe, our attire should reflect the joy of dancing in the rain. Breezy, flowy dresses become our g...continue reading

Embracing Body Positivity with all Shapes and Sizes

Fashion, what does it mean, and is it associated with certain body types? Fashion is something that reflects you and you...continue reading

Embrace The Modesty with These Stunning Vacation Dresses

This summer, twirl with JOVI Fashion's most beautiful and summer-friendly dresses that will make you fall in love with o...continue reading

From Sea to Sky Embrace The Blue Shades of Outfits

The color blue stands out as timeless among the myriad of hues. Each color carries its own psychology, and the shade of ...continue reading

How Pantone Influences the Fashion Industry

Pantone, the worldwide color authority, wields considerable power in the fashion industry, including JOVI Fashion and it...continue reading

Origin of Cottage Core Fashion Tracing Back to Rural Living and Agrarian Lifestyle

Cottage core fashion, I know many, of you must not know this term before or till today or some of you may be aware of th...continue reading

Lesson From a Mother’s Unconditional love–The Art of Nurturing

Mother is the epitome of love and care. The way she balances the two is an art and nobody can ever replace her in these ...continue reading

From Scrap to Fab – A Commitment to Upcycling and Recycling

Best out of waste, we all have heard this phrase in our childhood and even make loads of things in our schools. During t...continue reading

Embrace Slow Fashion For More Sustainable Future

Just imagine you live in a world where your love for your earth and fashion living in entirety it is just a conscious ju...continue reading

What to Style on This Eid-The Divine festival 2023?

Eid Mubarak! The most auspicious occasion has arrived after 30 days of fasting. The beauty of EID all lies in the happin...continue reading

A Walking Tour in the City of Pink Wall.

Jaipur is the Gulabi Nagri with colors of Sanskrati and tyohaar in the place of Raja + Sthan ( Rajasthan). It is known f...continue reading

Gangaur – The Grand Farewell of Parvati

It is a famous festival in Jaipur that is specially celebrated in the state of Rajasthan. It is an integral part of Raja...continue reading

This Scorching Summer Brace with Quirky and Cute Dresses

Scorching summer and cozy nights, the lovely vacations and dinner nights the warmth of summer reminds me of the old days...continue reading

This Women's Day - An Ode to Women

Women, the strong and better half of modesty. A woman is a person without whom we never imagine a day. I always thought,...continue reading

Do you want to make your Holi Style Atrangi

The most anticipated festival is approaching; after the winter chills, Holi is on its way to bring the feel of summer an...continue reading

The Finest Ethnic Attire for Women - “Vaunt in your Desi Attire”

Let the Indian-ness show with JOVI’s collection. We all know the beauty and elegance of Indian women's ethnic wear and t...continue reading

Choose your Dream Date Outfit this Valentine’s Day

This Valentine's Day 2024, spoil your women by gifting this beautifully designed Valentine's Day outfit for women like t...continue reading

Here are Six Ways to Wear your Summer Dresses in Winter

The pretty fascinating, stylish, and peppy summer clothes miss you when you switch to boring tees and fleece pants, not ...continue reading

How did The Anarkali Suit become so Popular?

Anarkalis are timeless and ageless pieces of clothing, so you can never be out of style with one. Changing trends and ti...continue reading

Must wear colors for Diwali

If we were to ask people what is the best part of a whole year of lockdown, we would get a unanimous answer of “festival...continue reading

The Vibes and Vigours of Navratri

Widely recognized as a Gujarati or West Indian festival, Navratri is a celebration shared by Hindus around the country, ...continue reading

Festive Outfits Ideas

In India, all of the seasons are painted with festive moods and you need to explore new styles, new horizons of trends. ...continue reading

The story of three embroidery Patterns

Art is diverse. Embroidery is one of its categories like paintings, sculptures, designs, etc. From outfits to accessorie...continue reading

Rakhi festival: History, Rituals and Customs Unveiled

In India, numerous Rakhi festivals are celebrated around the year. Rakshabandhan or 'Rakhi' is significant. Though mostl...continue reading

The Quirky Queen

If someone suggests that you aren't beautiful, you can consider how regretful it is that they have such a limited view o...continue reading

DIY Clothing ideas to revamp your closet

Are you among those who like to style up on their own? Are you the ones always experimenting with all your fabrics, to g...continue reading

Reuse, recycle and rework on old clothes

Nature has her own rules to play and one of them being - everything that comes from nature; something that springs to li...continue reading

How to declutter and organise your wardrobe

Every morning is a rush and moving mountains when you open that "Closet Door" makes the choosing of OOTD, which suits yo...continue reading

THE FUTURE IS GENDER NEUTRAL FASHION

The term gender has been subjected to being a boy or being a girl and sticking to the same kind of clothing we have been...continue reading

TAKE THE WORLD AND PAINT IT RED

The color of passion, adventure, and most importantly love. The color might just be a favorite color for some but in rea...continue reading

Craft in spotlight: Block-printing!

A delicate thud making a quiet, restorative beat as a wooden square, plunged in lively tones musically hits the fabric s...continue reading

Spring Fashion Resolutions

This past year, allure may have felt obsolete, however the craving to spruce up nevertheless showed the force of having ...continue reading

Embroidered tales at JOVI

Slowing down, looking around, and taking notes, sketching, feeling, dreaming, wondering...Don’t many of us remember emb...continue reading

Mohay Rang do laal!

So what if we keep swinging from dreary to hopeful amidst the pandemic? So what if most of us are still working from hom...continue reading

Sartorial choices - Ramzan edit

Ramzan aaya, roza rakho jee! Besides being a great time for spiritual rejuvenation, Ramzan also brings families closer t...continue reading

Mulmul Madness

if there is any fabric that had the right to be worshiped in mainstream society, mulmul was the correct decision due to ...continue reading

JOVI looks that melted our hearts!

You guys never fail to amaze us at how you style your Jovi outfits. Just when we think we have a pretty strong collectio...continue reading

Naya season, yellow aur “Basantah” ke sang!

After a long however-many-months in quarantine (we’ve lost count), the last thing you’d want to do come springtime is we...continue reading

Drapey Dreams ft. JOVI Dupattas

The laal dupatta, chunri chunri or even the pallu latke…dupattas have long captivated our hearts! ...continue reading

Choti Choti Details in JOVI Collections you never noticed

They say the devil is in the details and it holds true for all Jovi designs! With each stitch, tassel, button or even fa...continue reading

5 JOVI Outfits as free-spirited as kites

For children- and perhaps for some of us adults too – kite flying is a truly endearing activity....continue reading

What fashion trends are coming back?

If we don’t have a habit to recycle things, are we even Indian? I know so many people out there have very creative minds...continue reading

Trendy Outfit Ideas to look glam this Diwali

Being the citizen of a country, which has a year full of festivals, we can’t deny the eagerness with which we wait for t...continue reading

Bollywood Inspired Clothing

Bollywood inspired fashion has introduced Indians to amazing popular culture. Bollywood is known for challenging societa...continue reading

Mix and Match Secondhand Fashion for a Fresh New Look

Just forget about the enormous and bombarding inventions from history and take the examples from daily works which you p...continue reading

Which clothes do you wear on special occasions ?

The occasion is a memorable part of our lives. And most of the time, it’s so special for us thus we celebrate it with gr...continue reading

What is your favorite color and why ?

Ever stuck in choosing a dress for anyone else just because you don’t know about her favorite color? It’s not an easy pi...continue reading

What is the purpose of going shopping ?

Ah, Shopping! The word expresses so many emotions. You can’t let your fingers from browsing the shopping sites and whish...continue reading

5 Reasons, why you should Shop Online ?

all you did was, saved a lot of money but what did you lose? Your precious non-renewable time! Thus, you should not dela...continue reading

What exactly is a tea dresses ?

Many of us might have visited a hill station at some point in our lives. So, do you remember the attractive dress which ...continue reading

What are the top prints for spring?

Spring! Ah, here comes the king of all seasons. I know you’re very much aware of why I am saying this. Being located nor...continue reading

Your Lucky Colour according to your Zodiac sign - Part 2

Hello, my eager-beavers! The wait is over as I am back with a bang with the second part of sun signs and their correspon...continue reading

Your Lucky Colour according to your Zodiac sign- Part 1

Want to know your power colour based on your zodiac sign? Well, dive right into this article and emerge with better aest...continue reading

5 Fashion Investements To Yeild You Great Compliments Over Years

Ladies, get up, about, and hear me out! Trends are like flings-they keep coming and going and change every season....continue reading

RAKSHA BANDHAN FASHION INSPIRATION 2020

Festivals and celebrations have their own charm and trendy ethnic wear only add to their vivacity....continue reading

Indian Festivals in 2020 - Covid Wali Rakhi

हां जी! तो अब राखी का त्यौहार भी आ ही गया। जैसे हर स्टेट की स्पेशल डिशेज अलग ही होती है वैसे ही हर जगह का अपना-अपना स्प...continue reading

Covid-19 Effects on Rakhi Festival

भारत देश एक त्योहारों का देश है। जनवरी से लेकर दिसम्बर तक त्योहारों की बौछारें हमें पूरे साल भिगोती रहतीं हैं। अगर साल स...continue reading

The Closed Closet

Phew, phew, phew!!! So, dear reincarnates of Venus, how are your Zaris and Zardozis doing? You mustn’t have visited the...continue reading

What is sustainable fashion and Why is it expensive ?

कपड़ों का मक़सद सिर्फ तन ढकना नहीं कपड़ें हमारे व्यक्तित्व का आईना होते है। कपड़े "रोटी कपड़ा और मकान" वाली त्रिमूर्ति में आन...continue reading

A Yogini from Far East

The world has witnessed much deliberation upon the importance of yoga...continue reading

Darzi ki Dastaan

A darzi is a magician in true sense; he is the one who brings out the designs alive...continue reading

Her Highness of Jaipur - A beautiful inspiration

Maharani Gayatri Devi: A politician, philanthropist, polo player and many more...continue reading

Why is slow fashion so expensive?

There are simply plenty of reasons to switch to slow fashion and start shopping sustainably but guess, the only point th...continue reading

What is slow fashion ?

The introduction of the terms like eco fashion, ethical fashion and slow fashion show how fashionistas are getting aware...continue reading

Which fabric is best for block printing ?

Block printing is one of the oldest techniques for printing. The popularity of it can be determined from the fact....continue reading

What is Mulmul cotton fabric? Why is it used ?

Mulmul is a soft and fine weave of cotton which is also known as muslin. ...continue reading

What does woodblock printing mean?

Woodblock printing is a technique of printing text, images or patterns on paper or fabric....continue reading

When was printed fabric invented?

The earliest examples of print on fabrics date back to the 4th century B.C. Yes, printing on fabrics such an old process...continue reading

What is cotton organza ?

Cotton organza is yet another choice of fabric available in the market for ethnic or western wear....continue reading

Which are Famous Indian Embroidery Styles ?

Embroidery styles are one of the highlights of Indian artistic traditions. The old Indian fashion comprises such a huge ...continue reading

What is zardozi embroidery?

Zardozi embroidery is a type of embroidery wherein gold and silver threads are used to make exquisite designs on cloth....continue reading

Why is hand embroidery expensive than machine embroidery?

Hand embroidery is a work of skill. It’s a slow, detailed and very meticulous work....continue reading

How is Indigo fabric produced and why does it bleed or fade?

Considered as the king of blues, Indigo has a very rich and intense feel to it. It is extensively used at the industrial...continue reading

What is the Process of dyeing Fabric?

Dyeing the fabric means transferring the color on the textile material (yarn or final fabric.) Scholars have found menti...continue reading

What is Ikat Print?

For all those who have been wearing Ikat, dresses must be aware of the fact that how distinct and in demand this fabric ...continue reading

A New Definition Of Fashion- SABYASACHI

Sabyasachi...This name is enough to spark a glitter in any girl's eyes. But are you aware of the real story behind the f...continue reading

The Itinerary of Ideal Rajasthan Culture

Visiting Rajasthan is really about to get inspired by its colorful traditions that exactly define a beautiful atmosphere...continue reading

Impacts of Indian Hand Block Prints

Hand block print is the most popular and trendy skill used in creating beautiful structures and designs on fabric. Gener...continue reading

A Look into the Indian Ikat Print

With the huge fame and traditional background, the Indian Ikat print is popular around the world. This is a textile art ...continue reading

Dabu Print – A Typical Art of Hand Block Printing

Dabu printing is known as a traditional sculpture in hand block printing of Rajasthan. Artisans of Rajasthan make a mud-...continue reading

Kolkata – Culture, Trends and Fashion

Kolkata is known for the most influencing culture in India. Visiting the streets of Kolkata shows you an extraordinary p...continue reading

Source of Natural Colorants for Hand Block Prints

Using natural and vegetables colors for dying fabrics and other materials is one of the dates back arts in India. Carryi...continue reading

Fashion Boutiques for Women in Goa

Fashion boutique for women in Goa, along with this theme the choice for women clothing is inspired as per the topical at...continue reading

The Wardrobe Classic This Festive Season

On any festival, for a style-conscious woman, it is really perplexing to find a perfect match of the outfit. Despite hav...continue reading

This Diwali lets be little different, little JOVIAN!

The choice is shifting more towards sensible, elegant, comfortable and fuss-free clothes. Catering the choices of all su...continue reading

Cotton is the best fabric for you, why?

Currently, 50% of the fabric produced in the world is cotton. A variety of apparels like shirts, pants, dresses, jackets...continue reading

Why should Foreigners buy Hand Block Printed Clothes of Rajasthan?

There is so much incredible produced or made in India that literally foreigners get confused, what to pick and what to l...continue reading

Complete your Look with Smart and comfortable Cotton Dresses

The only headache is finding the new option of dress every time. Yes, now nobody likes to repeat clothes and at the same...continue reading

Know about the World Famous Rajasthani Hand Block Prints

Rajasthan is an outstanding state of India with its different shades of culture, art and history folded together. The pa...continue reading

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