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Jovi Fashion

Why is slow fashion so expensive?


First, sustainable fabrics are made out of low-impact organic crops. These crops are grown typically without pesticides, synthetic fertilizer and not even modified genetically. There are strict guidelines for such organic fabrics and that’s why they fall expensive than any other synthetic material or recycled fabrics.


Second, how people are treated and paid who are designing or making sustainable clothing, also make a huge impact on the price tag. The brands which are honestly working on sustainable clothing have sweatshop-free and child labor free premises. They consider everything; health, environment and social impact. 


Brands of fast fashion keep throwing out new styles trend after trend. They are cheaper so that you fall for them and of inferior quality so that you discard them within short periods. The sustainable clothes last longer and since they are not based on-trend, they can be worn for n number of times.


Now tell, when you are buying less clothes (slow fashion) and the ones which will last long because of higher quality, won't they justify your action of paying a little higher than the usual course of shopping? Also, we feel that an amount spent on the planet, people and overall prosperity is not an expenditure, rather an investment.


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