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Jovi Fashion

Naya season, yellow aur “Basantah” ke sang!

After a long however-many-months in quarantine (we’ve lost count), the last thing you’d want to do come springtime is wear head-to-toe dark colors.

Luckily, that won't be on the menu on our webstore thanks to JOVI’s new “Basantah” collection which has soothing yellows and floral prints, which evoke hope and optimism to mark the start of Spring season for 2021. These minimalistic, every day wear in cotton and Mulmul to add great freshness to your summer wardrobe. The best part: prices start as low as Rs. 1,500!

Lo and behold, yellow is trending on the fashion radar: The 2021 color trend predictions from  Pantone Color Institute and Shutterstock also revealed  Illuminating — a bright yellow hue — and Ultimate Gray as its 2021 Colors of the Year, both being synonymous with unity, stability and hope.


Bringing into spotlight the delicate details from “Basantah” collection, to add to your cart right away:

  1. The nostalgic shalwar kameez

           Everyday clothing, but make it floral! Get this floral print-on-print outfit, colour blocked with a yellow dupatta. An effortless, everyday look! Shop it online here


  2. The long white dress

   Step outside in the sun, dance a little! The boho minimalist in you would immediately want this flared, airy dress with hand embroidered sunflowers! Planning a staycation? Should defo book mark this! Shop it here



    3.Run to the A-line

      That flattering A-line hem gives flare without making one look bloated! Print blocked in this ensemble with palazzos, this look spells comfort chic just right! Shop it on the webstore here



4. White to the core

    Our love affair with whites gets deeper and endearing come summers and here we present an old-school take on the colour. The whiter, the merrier…hence we kept it head to toe! Love it? Get it here



5. Dupatta dosti

     Here is a trusty separate to spruce up your kurtas or suits! Its bright, fresh, comes with print blocking and signature JOVI fabric details and is long enough to be draped the old-school way or styled the way you want it! Shop it online here


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