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Mulmul Madness

Hawa mai udta jaye, mora laal dupatta mulmul da….

The song that romanticized this specific texture, and if there is any fabric that had the right to be worshiped in mainstream society, Mulmul was the correct decision due to its illustrious beginnings. This lightweight, delicate, and breathable cotton texture is extraordinary for summer, especially unforgiving Indian summers since it promptly assimilates dampness and keeps the wearer cool. It tends to be colored effectively and it just gets gentler with each wash. This is probably why we at JOVI have an eternal love affair with it!

Summers are upon us and as you look for a wardrobe update, we have curated 5 mulmul looks to prove that mulmul is as versatile as it gets! Add these to your cart right away…

Angarkha Suit from the “Bindi” Collection

Cotton flared silhouettes? Voila…Here is a loose-fit, angarkha with cuff sleeves, printed floral tassels, and light hand embroidery on the front yoke, paired with loose fit trousers. Make sure you slightly starch the outfit to ensure minimal crimpling!

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Tiered dress from the “Basantah” Collection

The sheerness of the mulmul fabric paves the way for a beautiful layered yoke in this solid, tiered dress with gathered sleeves and drawstring closure. Its fun, breezy and a must have summer essential that will last a lifetime in your wardrobe!

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Loose Pleated Top with Pants from the “Baiguni” Collection

Cropped silhouettes in peplum?! Nothing that Mulmul can’t achieve! This look might appear fitted but the breathability of this woven fabric keeps it comfortable and light-hearted wear.

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Kaftan from The “Sharbati” Collection


Our favorite summer look that reminds us of Goa beaches is a kaftan! And what better fabric to achieve this silhouette, other than mulmul? The intricate embroidery on the shoulder as well as gota detailing makes it a party standout too!

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Dupatta from The “Sunehra” Collection

Live up to the popular song by waving this breezy sunflower yellow dupatta in the air and telling this world that nothing can get in the way of the summer spirit! Mulmul makes for a soft drape and this gota-adorned dupatta is perfect for an intimate or zoom-haldi!

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