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Jovi Fashion

Mohay Rang do laal!

So what if we keep swinging from dreary to hopeful amidst the pandemic? So what if most of us are still working from home? So what if it’s summer? Vibrant colors seem to be having a moment in fashion for summer 2021 as people worldwide step out of their pajamas-even if at home.

With the sun out, wardrobe updates are abuzz and one hue in particular that is a stand-out is our very own, LAAL! We also mapped out red coloured picks from our “Bindi” collection so you can get a jump-start on testing out this covetable color trend. Here’s what you need to add to your cart:

The sadabahaar kurta shalwar

One can never go wrong with a classic! Behold this long kurta with embroidered, flared sleeves. Paired with matching trousers and a print-blocked dupatta with signature JOVI tassels. Wear it as a 2 pc or 3 Pc, dress it up or down…it’s your canvas!

Shop it here.

Dress…for vacation daydreaming

Don’t like too much flounce? Draw your attention to this flared dress, cinched at the waist with a solid, delicately embroidered belt. Prance around in this breezy number that can be layered under a jacket or worn as is.

Shop it here.

Anarkali for the win!

What mesmerizes us the most are flouncy pieces that are both, boho and festive. Cue this long, flared shirt with draw-string details at waist. Paired with matching palazzos and a print blocked dupatta finished with dainty fabric tassels. This look spells festive and party just right!

Shop it here

S for susheel, S for statement

Solid looks are made pronounced through statement design elements which is why we present this long, loose fit shirt with balloon sleeves, paired with matching straight fit trousers. This look is for days you want to get things done, look a little fussy but fun, and ofcourse, the look is worth the extra hassle. 

Shop it here

Tiered fantasy

Characterized by a delicate, unstructured outline with even creases, the layered dress is streaming, easy and versatile. What makes it cuter is light hand embroidery on yoke and the side zip closure. Keep in mind: the dress, with its emotional wedding cake-esque layers, is accomplishing practically everything so you don't have to go OTT with accessories.

Shop it here

 

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Thursday Thoughts! It’s all about what you touch! Grab alluring silk ensembles made with season's softest and rich texture fabric.Use coupon code - JOVI10 at when you shop.

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