Slowing down, looking around, and taking notes, sketching, feeling, dreaming, wondering...Don’t many of us remember embroidering as a favorite pastime growing up? Our grandmothers and mothers were so skilled and aesthete with this craft! While we may not have inherited their skill set in equal measure, we can’t help but get mesmerized by the various techniques that lend a delectable 3D dimension to any fabric, be it the grand dabka, the gota, and marori or even the trusty katchataanka, blanket stitch or French knots.
We at JOVI are in awe of this labor of love and merge this surface embellishment sorcery with undertones of minimalism in our designs. Needle and thread come together in the hands of our dexterous team to create magic in our collections. Kehnekou, spring is in full bloom in our garments! We’ve curated 5 such pieces to add to your cart right away:
The Lazy Daisy
Prancing
on the panels of this kurta from the “Bindi” Collection is our very own lazy
daisy, standing in solidarity along the seams. Cute and dainty, that’s how we
love details in our ensembles!
Shop here
Prancing on the panels of this kurta from the “Bindi” Collection is our very own lazy daisy, standing in solidarity along the seams. Cute and dainty, that’s how we love details in our ensembles!
The Serene
Sunflower
Nothing spells summer more right than sunflowers! These botanical motifs are having a moment on this mulmul dress-of-dreams from the “Basantah” Collection. They are hand rendered and you just can’t deny their meticulous execution!
Shop here
The Ryes
The
fragrance of chakki is all that we’re thinking of when looking at this number
from the “Baiguni” Collection! The ryes inspired motifs on the front yoke lend
it a festive yet casual quality and make it versatile!
Shop here
The
Peaceful Petunia
Festivities
will not be ceasing anytime soon, though they may be intimate. This is why the
thread-rendered petunia motifs are doing a group dance on the yoke of this
ensemble from the “Parv” Collection. Who says you can’t go minimal on festive
events?
Shop here
The Dancing Daffodils
Sway in the summer breeze just like daffodils on the yoke of
this Anarkali from the “Sharbati” Collection. Flouncy, dreamy, and
multipurpose, this outfit is a hot summer wardrobe staple!
Shop here
