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Jovi Fashion

Drapey Dreams ft. JOVI Dupattas

The laal dupatta, chunri chunri or even the pallu latke…dupattas have long captivated our hearts! Many of us have shunned it away in our cupboards but if you think about it, the dupatta is the ultimate fashion accessory that not only accentuates our ensembles but also completes them. Call it whatever- chaddar, laharia, ghoonghat, the dupatta speaks!

They may have emerged on the fashion scene as a symbol of modesty, Dupatta’s multi-faceted role for women in politics and their liberation, in our traditional rasms and even local decor simply cannot be downplayed. On JOVIfashion.com, you will find a myriad of drapey dreams which are affordable and versatile. We’ve picked 5 of our favorites, all for INR 1,150 for you…

Refined Gota dupatta

Prints please? Block prints please? White please? This mulmul dupatta checks both boxes. It’s soft, has got the evergreen Mughal booti pattern in the prettiest of pink- and if that isn’t reason enough to add it to your cart, then we don’t know what is!

Shop it online here for INR 1,150/-

Bagheecha dupatta

Burst of florals in this organza dupatta spell the spring spirit just right! So, what if you have been missing the outdoor flowers lately?... let them sprout up on you to mark the season’s change. It’s light, cheerful and will bring bahaar to the most mundane of your wardrobe pieces.

Shop it here for INR 1,350/-  

Layery dupatta

Ruffles for day and night! Understated yet flouncy, it adds softness to tailoring, movement to this minimalist printed centre, and a sense of charm and drama, which is essential to survive the lockdown fashion. Dress it up on down, it’s your investment piece!

Hop it here for INR 1,050/-

Sharbati dupatta

Swoon over the cute floral tassel that hangs from the pallu of this thanda flamingo pink dupatta, accented with a printed floral patti. Throw it on a white kurta, wear it over a tank top or curl it around your neck like a scarf.

Shop it here for INR 1,150/-

Glittery dupatta

With intimate weddings, no one wants to spend on a new outfit. Life hack: order a new dupatta to jazz up an existing outfit. Here we present an easy, breezy mulmul dupatta with a shimmery border for your next spring soiree!

Shop it here for INR 1,150/-

Which drapey dream are you adding to your cart?


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